During the creation of a logo, it is essential to establish a clear vision regarding the concept and values of the brand as well as understanding the consumer or target audience.

During the creation of a logo, it is essential to establish a clear vision regarding the concept and values of the brand as well as understanding the consumer or target audience.
Branding can cover many abstract corporate identities including such things as a logo, customer service, employee management, product packaging and advertising and even the interior and architectural design of the corporate office and retail space.
A communication strategy is used as a master plan for all of a company’s visual materials.