Create partnerships.
An elegant portfolio with a user-friendly website experience.
A customized logo that is unique, legible, scalable and recognizable.
An increase in social media platform followers and engagement, sales funnel leads, contact form submissions, newsletter open and click rates and signed contracts with ideal clients (residential and design professionals).
I worked with Margaret to redesign Sew Beautiful’s logo, branding, website, printed marketing materials, signage, social media content and marketing strategy.
The scroll icon of the Sew Beautiful logo was hand-drawn to mimic popular, organic fabric patterns. The cursive font was updated to reflect elegance and sophistication. Basic brand guidelines were documented to keep Sew Beautiful’s image consistent across all platforms.
Sew Beautiful’s print collateral was designed to clearly and creatively deliver information about their products and services, and included business cards, client onboarding folders and inserts, trifold brochures, letterhead and thank you notes (printed by Friendship Creative Printers). I designed full page advertisements displayed in the printed and online versions of Annapolis Home Magazine and Home and Design Magazine.
Sew Beautiful’s website clarifies their services and features a portfolio of their work, complete with professional photography by Geoffrey Hodgdon, Steve Whitsitt, David Burroughs and Brian Distad.
I offer branding audits, full logo and website design and custom marketing strategies.
Logo design, marketing materials and website design for Sew Beautiful by Whale Works. Photos by Adobe Stock.
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Let’s design beautiful solutions that create partnerships.
