Sew Beautiful

Client: Sew Beautiful
Date: December 28, 2018
Services: Logo Design, Branding, Print Design, Web Design

Our Process

Whale Works Design adopts a unique approach to branding by building client relationships. Interviews, thorough project research, inclusion of the client during the creative process and follow ups after the projects have been completed.

The branding process for Sew Beautiful has spanned over one year and encompassed projects including logo design, print collateral, signage and web design.

Branding & Logo Design

The scroll icon of the Sew Beautiful logo was drawn by hand based on the scroll pattern from previous branding. The cursive font was updated to reflect the company’s focus on both residential and professional clients.

Print Design

Sew Beautiful’s print collateral was redesigned to appeal to both homeowners and design professionals, such as architects, builders and interior designers, including business cards, pocket folders with inserts, brochures and print advertisements.

Website Design

Sew Beautiful’s newly designed website clarifies their services and features a portfolio of their work. Professional photography by Geoffrey Hodgdon, Steve Whitsitt and David Burroughs. Whale Works Design also coordinated the site hosting.


“Suzanne is a pleasure to work with. Love her creativity! She provides exceptional marketing services from rebranding to website development and social media marketing. If your marketing campaign needs a refesh, Give @whaleworksdesign a call — you’ll be glad you did!”

Margaret Blunt, Sew Beautiful Windows
Margaret Blunt Owner & Designer