Marketing strategies after word-of-mouth.
Word-of-mouth referrals are one of the most powerful ways to grow your business. A happy customer who shares their positive experience is essentially doing your marketing for you, free of charge.
But here’s the catch — when someone hears about your business, the very next thing they’re likely to do is look you up online.
After receiving a glowing recommendation, if your digital presence isn’t polished and professional, you risk losing momentum. Here are three ways to turn your word-of-mouth referrals into lasting revenue:
Keep your website fresh and functional.
Your website is your digital handshake confirming your credibility. It should:
- be mobile-friendly and easy to navigate;
- showcase up-to-date services, products and staff;
- include testimonials (especially from those word-of-mouth referrals);
- offer clear calls-to-action, like “Book a Call,” or “Shop Now.”
Have a professional logo and branding.
Referrals bring attention, branding keeps it. If a customer recommends you as the “go-to expert,” a cohesive visual identity should reassure the prospect of your reputation and trustworthiness.
Use automated sales funnels to capture leads.
Referrals bring people to your door, but what happens if they’re not ready to commit? Stay top-of-mind with automation, like email nurture sequences, lead magnets or targeted follow-ups:
- offer a free resource in exchange for their email;
- use pre-scheduled emails to build trust, share expertise and showcase success stories;
- create reminders or limited-time offers.
Turn your referrals into long-term clients. I offer website audits, full redesigns, branding services and custom sales funnel setups. Let’s connect and make your next referral count.
Logo, identity and website design for memorable, unique brands.
Photo by Adobe Stock, featuring the TL Steedman Law logo design by Whale Works Design.
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