When starting the development of a brand for a client, a design firm will follow these 6 steps:
-
First, establish your mission and/or vision statement for the company.
-
Second, research your products, services and target audiences. Pinpoint what your company stands for, what you hope to accomplish and deliver a clear perception of your products and services to the community.
-
Third, create a template for the overall look. I’ll present style ideas (sketches, color palette samples, collages and mood boards) and evaluate client and target audience feedback (interviews and questionnaires).
-
Four, settle on the look and feel of the elements for the brand such as the logo, tagline, website, business cards, office signage and retail decoration.
-
Fifth, establish the guidelines for the brand elements and begin designs for them.
-
Last, anticipate the brand’s evolution and come up with a plan to keep the brand up-to-date.
Innovation is as important as pattern, emotion as important as logic,
dark as important as light, variety as important as consistency.
Design should be logical, but it also should
connect with people on a human, emotional level.
Jason Dziak, Happy Cog
Need help with creating and implementing a strategic marketing plan?
Contact Suzanne at Whale Works Design today for a consultation.
Logo, identity and website design for memorable, unique brands.
Serving architects, builders, interior designers, financial service providers and lawyers.
Melissa A. logo design by Whale Works Design.
Click here to be on my email list.
