How to stay on-brand.
Include photo, graphics and voice styles in your brand style guide.
Save pre-made graphics, photos, visuals and branded templates in a central location for your social media team, such as a Canva Pro Teams Brand Kit or Adobe Express Brands folder.
Stay consistent with your industry, core goals, tone of voice, look and brand values with all content. Remain focused on “business” and move super “social” or off-brand content to your personal page.
Establish and keep a consistent posting schedule, and use an application, (such as Canva, Adobe Express, Loomly, Sprout Social or Hootsuite), to help batch schedule posts in advance.
Let’s talk about keeping your social media content on-brand.