Melissa Wu Law Website Home Page

Melissa Wu Law

Brand identity and website design for a DC area law firm.

I worked with Melissa and her Business Administrator, Far, to refresh and redirect her previous website and branding strategy. We met personally and talked by phone, discussing many aspects of her business, her current approach with clients, the clients that she would like to work and personal quirks that made Melissa Wu Law special. We nailed down Melissa’s goals to include delivering an image of trust, experience, professionalism and authenticity. We decided on a look that would be simple, impactful and stylized. (Work in progress, new photography coming after the ”social distancing.“)

Client: Melissa Wu Law
Date: April 10, 2020
Services: Website Design, UX, Logo Design, Branding, Print Design
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Brief

Not seeing significant measurable results after working with a company that generates websites for law firms, Melissa Wu decided to take a different route for her marketing and branding — by hiring a design strategist, Whale Works Design.

Melissa needed to get people to recognize her within her niche industry, professional elder law. Melissa’s clients include parents, children and the elderly, of all income levels. She focuses on building relationships with her clients and providing personalized customer service. The core website content and blog articles were written with a language and voice for a general audience, not in confusing legal jargon or for an audience of Melissa’s legal peers. The tone of the text copy is to show Melissa’s qualities of reliability, empathy and trustworthiness, while remaining professional and knowledgeable.

Melissa Wu Law Business Card Design Layout
Melissa Wu Law Letterhead Design Layout
Melissa Wu Law Envelope Design Layout
Melissa Wu Law Website Phone View Design Layout
Melissa Wu Law Website Blog Design Layout
Melissa Wu Law Website Home Page Design Layout

Result

I put together a brand speaking to Melissa’s core clients, the elderly, the disabled and caregivers of both.

The inclusion of silhouette images of people of different genders, ages and ethnic backgrounds in the logo icon reaches out to Melissa’s target audiences. The comfortable core color palette of purple, salmon, magenta, blue and gray represents Melissa’s empathetic yet professional approach to her work. The voice and tone of the text copy is approachable and trustworthy. I am looking forward to continuing my work with Melissa on her branding, website design and maintenance and her upcoming professional photo shoot.

“Thanks for doing such a wonderful job! Your insight and advice has gotten many hits and compliments!”

Melissa Wu Portrait
Melissa Wu Owner & Attorney, Melissa Wu Law