I recently spoke to a small networking group for my Chamber of Commerce, reviewing basic concepts of design work in relation to social media posts.
Here are 10 tips which I recommended for design related social media business marketing on Facebook, Instagram, Twitter and LinkedIn:
- Make content creative, relevant and aesthetically pleasing
- Encourage user-generated content
- Use hashtags
- Link to other sites
- Have a content strategy
- Schedule time to dedicate to social media
- Track performance
- Have clear goals, do not waste your time and money
- Be consistent with current marketing campaigns
- Make sure results coming in are relevant to your business
Design is the intermediary between information and understanding.
Richard Grefé, Former AIGA Executive Director
Need help with designing and implementing a strategic social media marketing plan?
Contact Suzanne at Whale Works Design today for a consultation.
Research for this post done with www.hubspot.com.