Treat it like one.
A working part of your brand ecosystem.
Your website is not a trophy that you build once and admire. Like a well-loved plant or a high-maintenance pet, your site needs attention.
Water = fresh, thoughtful content.
Keep your site hydrated and alive with product and service drops, clear descriptions and current imagery. What that looks like:
- Rotating homepage banners with intention and rhythm.
- Seasonal updates with new photography.
- Layered content that speaks to your user.
Sunlight = smart, strategic SEO.
Direct light to your site to stay visible. Make it easier for people to find you with optimized pages and clean architecture. Here’s an SEO checklist:
- Keyword-aligned titles and descriptions.
- Metadata that’s on-brand and purposeful.
- Thoughtful alt text on imagery.
- Internal links that feel like a tour.
Fresh air = clean tech and a smooth user experience.
Ever walked into a cluttered store with bad lighting? That’s how users feel on a slow, clunky site. Keep the air flowing with:
- Site speed that doesn’t kill the vibe.
- Mobile-first design that actually functions.
- Zero dead ends (no broken links).
Exercise = movement and interaction.
Great websites have energy, allowing users to filter galleries, build wishlists or dive into stories. How to get your site moving:
- Smart filters and intuitive search tools.
- Interactive elements and brand-aligned calls-to-action.
- Inbound and outbound links.
Have a creative partner to keep your website alive (or bring it back to life) with:
Website audits — a deep dive into what’s working, what’s outdated and what needs attention.
Strategic redesigns — for sites that need a glow-up, not a rebuild.
Custom builds on WordPress, Squarespace, WIX or Shopify — clean, modern and built to perform.
Casey Baum Filmmaker website built on Squarespace by Whale Works Design, photo by Adobe Stock.
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Let’s make something that grows with your brand.
