J Hoffmann Business Card Art

The Importance of a Communication Strategy

A communication strategy is important when used as a master plan for all of a company’s visual materials. The strategy should include the company’s mission and vision statements.

The resulting outline must have ways of creating consumer awareness, easy recognizability and familiarity. The plan should pinpoint specific target audiences and differentiate the company from its competitors.

Establishing the company’s identity is crucial to accomplishing these goals. To be successful, an identity must flow over into everyday business functions such as customer support, distribution, development and production.

A corporate identity can encompass many elements. Images, colors and music can provide a form of identification for consumers.

Need help aligning your communication strategy with your company’s identity?

Contact Suzanne at Whale Works Design today for a consultation.

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