Highlights from a Chamber presentation.
Graphic design, print design, illustration, web design, branding, logo design, corporate identity, inbound, outbound, content and social media marketing — all topics of interest for my local Chamber group.
I provided some marketing planning tips to get started:
Be consistent in your use of shapes, colors, imagery, typography and spacing.
Branding should carry over into all of your print and web materials through your choices of fonts, color schemes and styles of graphics and photography.
Websites must be accessible and understandable by users when viewed on all versions of electronic devices and screen sizes.
Branding can cover many abstract corporate identities including your logo, customer service, employee management, product packaging, advertising and even the interior design of your office and retail space.
Color is your main key for brand differentiation.
You can achieve inbound marketing through your blog posts, podcasts, videos, e-books, e-newsletters, white papers, SEO and social media advertising.
Target your audience with outbound marketing by using direct mail, radio, TV advertisements, sales flyers, telemarketing and traditional advertising.
Creating and sharing media and published content to attract customers helps you with content marketing.
If you are posting content to attract attention and have other people share for you on their social networks, then you are doing social media marketing.
Come up with a great marketing plan by studying books and blogs on marketing, always taking a step back to see the big picture and never settling for a plan that is “good enough.”
Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors and evolving the product or service.
Dan Brown, Joe Public Co. UK