Why you need one.
A logo gives a company an individual look that customers can clearly recognize and differentiate from its competitors.
A well thought out concept, identifiable artwork and distinct typography all help to make a logo that can last.
A company owner may not realize how much their credibility depends on how their target audience responds to their professional image. If the logo appears to be amateur and thrown together, customers may expect interactions with that company to be the same.
A friend, family member or employee who dabbles in graphic design, an employee of a local print shop, a design competition website, an art student or a designer offering an extremely low price — all may not have the company’s best interests in mind. Hire a professional designer with the necessary training and experience to provide the level of research and custom work required to produce an effective logo that delivers results.
Branding created by a professional designer will avert copyright issues. Have a company image that appears professional, reliable, and exclusive. Receive positive feedback and get noticed. Avoid a poor performing logo that will require a redesign sooner than later, and cost you much more in the end.
Use consistency and industry relevance in all corporate branding and visual communications.