A logo is created to achieve public recognition.
During the creation of a logo, it is essential to establish a clear vision regarding the concept and values of the brand as well as understanding the consumer or target audience.
Whale Works Design establishes a Creative Brief for every project. The Brief allows the designer and the client to nail down crucial elements and concepts. The Creative Brief grows during the design and production phases and becomes the guidelines for future projects.
Good design is good business.
Thomas J. Watson, Jr., Former President, IBM