A communication strategy is used as a master plan for all of a company’s visual materials.
The strategy should include the company’s mission and vision statements.
The resulting outline must have ways of creating consumer awareness, recognizability and familiarity. Specific target audiences should be pinpointed. The goal of the communication strategy is to differentiate a company from its competitors.
Establishing a company’s identity is crucial. To be successful, an identity must flow over into areas of customer support, distribution, development and production. The identity can encompass elements such as images, colors and music to provide a form of identification for consumers.
Whale Works Design becomes partners with its clients. The Creative Brief, written by Whale Works Design, updates the mission and vision statements, names the target audiences and the identifies the unique qualities that make the company stand out from its competitors.
Design is the process of connecting ideas through meaning.
Daniel Weil, Designer and Architect